"I design for the person behind the persona" the one who gets frustrated, gives up, or finally gets it.
Hi, I'm Siddhi!
Hi, I'm Siddhi!
I'm a Product Designer based in London designing for health, education & the moments that actually matter.
Selected Work
Selected Work
A curated collection showcasing all my designs.
Know Her - Breaking the silence
Millions of girls face their first period without a safe space to learn. Know Her reimagines period education as play.
Ed Tech
Social Impact
Gamification
UCA Open Day Redesign
Redesigned UCA's Open Day microsite for a team of 4 cutting the booking flow from 7 steps to 3 and creating a visual identity that finally matched the university's creative character.
UX REDESIGN
EDUCATION
INTERACTION DESIGN
Marx Memorial Library
MML houses one of the UK's most important political archives. Hardly anyone knew it existed. Real client, 7 weeks, full brand and website redesign.
Real Client
UX DESIGN
CULTURAL HERITAGE
The Tangled Within
A 15-second motion teaser translating dyslexia into visual metaphor no footage, no dialogue.
Motion design
Storytelling
After Effects
Little Grips: A Digital Play Experience
Wood has weight, grain, and a clack that plastic never will. This is a 3D interactive website that makes you feel all three through a screen.
Interactive design
3D Spline
Webflow
Selected Work
A curated collection showcasing all my designs.
Know Her - Breaking the silence
Millions of girls face their first period without a safe space to learn. Know Her reimagines period education as play.
Ed Tech
Social Impact
Gamification
UCA Open Day Redesign
Redesigned UCA's Open Day microsite for a team of 4 cutting the booking flow from 7 steps to 3 and creating a visual identity that finally matched the university's creative character.
UX REDESIGN
EDUCATION
INTERACTION DESIGN
Marx Memorial Library
MML houses one of the UK's most important political archives. Hardly anyone knew it existed. Real client, 7 weeks, full brand and website redesign.
Real Client
UX DESIGN
CULTURAL HERITAGE
The Tangled Within
A 15-second motion teaser translating dyslexia into visual metaphor no footage, no dialogue.
Motion design
Storytelling
After Effects
Little Grips: A Digital Play Experience
Wood has weight, grain, and a clack that plastic never will. This is a 3D interactive website that makes you feel all three through a screen.
Interactive design
3D Spline
Webflow
Sneak peak of my works
Sneak peak of my works
"Her ability to translate complex user journeys into clear design decisions is exceptional."
Ruchi Kumbhani
Senior Designer
Inspiring and reliable, Siddhi blends structural design sense with a deep focus on user needs. She has a talent for communicating clear, creative solutions to difficult problems.
Suraj Bhandari
Associate Design, Researcher
Siddhi’s ability to translate complex user journeys into clear design decisions is exceptional. She brings a thoughtful, human-centered perspective that strengthens both the concept and the final outcome.
Ruchi Kumbhani
Senior Designer
Working with Siddhi is genuinely enjoyable. She brings a fresh perspective to complex problems and uses her calm clarity to rethink solutions through a user-focused lens.
Vaishnavi Naidu
Associate Design
Inspiring and reliable, Siddhi blends structural design sense with a deep focus on user needs. She has a talent for communicating clear, creative solutions to difficult problems.
Suraj Bhandari
Associate Design, Researcher
Siddhi’s ability to translate complex user journeys into clear design decisions is exceptional. She brings a thoughtful, human-centered perspective that strengthens both the concept and the final outcome.
Ruchi Kumbhani
Senior Designer
Working with Siddhi is genuinely enjoyable. She brings a fresh perspective to complex problems and uses her calm clarity to rethink solutions through a user-focused lens.
Vaishnavi Naidu
Associate Design
"Her ability to translate complex user journeys into clear design decisions is exceptional."
Ruchi Kumbhani
Senior Designer
Inspiring and reliable, Siddhi blends structural design sense with a deep focus on user needs. She has a talent for communicating clear, creative solutions to difficult problems.
Suraj Bhandari
Associate Design, Researcher
Siddhi’s ability to translate complex user journeys into clear design decisions is exceptional. She brings a thoughtful, human-centered perspective that strengthens both the concept and the final outcome.
Ruchi Kumbhani
Senior Designer
Working with Siddhi is genuinely enjoyable. She brings a fresh perspective to complex problems and uses her calm clarity to rethink solutions through a user-focused lens.
Vaishnavi Naidu
Associate Design
Inspiring and reliable, Siddhi blends structural design sense with a deep focus on user needs. She has a talent for communicating clear, creative solutions to difficult problems.
Suraj Bhandari
Associate Design, Researcher
Siddhi’s ability to translate complex user journeys into clear design decisions is exceptional. She brings a thoughtful, human-centered perspective that strengthens both the concept and the final outcome.
Ruchi Kumbhani
Senior Designer
Working with Siddhi is genuinely enjoyable. She brings a fresh perspective to complex problems and uses her calm clarity to rethink solutions through a user-focused lens.
Vaishnavi Naidu
Associate Design